Go-to-Market Leadership

I help banking technology companies win in markets they've never sold into.

30+ years closing multi-million-dollar deals at the intersection of banking, cloud, and AI. From legacy core to composable finance — I've sold every generation of the stack.

LinkedIn Profile
Sold into & managed accounts at
Santander BBVA Crédit Agricole Millennium BCP Novo Banco Caixa Geral de Depósitos Orange Bank Sabadell OTP Amadeus
Plus 25+ additional institutions including Banco BPI, Haitong Bank, SIBS, Banif Investimentos, BANGE, Millennium BIM, Gibraltar International Bank, and others across Iberia, Africa, and Eastern Europe.
35+
Financial Institutions Served
Tier-1 banks to challengers
19
Countries Sold Into
EMEA · LATAM · Africa
6
Vendors Taken to Market
Legacy core to cloud-native
30+
Years Closing Enterprise Deals
Since 1993
The Story
Why I'm different
Most sales leaders in banking technology know one world. I've lived in all of them.

I started in the IBM and Microsoft ecosystems — selling infrastructure before cloud was a concept. I moved to Fiserv, where I built a sales footprint across Southern Europe and Africa from scratch, winning the company's largest deal in 2015. At Oracle, I took on the full banking suite — core, payments, lending, trade finance — and won 6 major competitive deals to make Flexcube the Iberian market leader.

Then I went the other direction. Mambu gave me the SaaS-native, cloud-first world — selling composable banking to challengers and incumbents alike. Intellect iGTB put me at the center of Santander's global transaction banking transformation across 19 countries.

Today I'm part of the team at Temenos driving cloud-native banking adoption in Iberia, while simultaneously building my own Fintech — a factoring and confirming platform for SME working capital, integrated with a Tier-1 ERP serving 200K+ clients.

I've sat on every side of the table. Legacy core to cloud-native. Tier-1 banks to startup lenders. Vendor to founder. That range is my edge.
Value Creation
How I Drive Results
Across every role, I apply the same three disciplines to win in new and complex markets.
01
Market Entry Strategy
Buyer mapping, competitive landscape analysis, regulatory context, and go-to-market playbooks tailored to Iberia, Southern Europe, and Lusophone Africa.
02
Deal Origination & Execution
35+ bank relationships to open doors, shape RFPs, build internal champions, and navigate complex procurement cycles at Tier-1 institutions.
03
Ecosystem & Partnership Alignment
Hyperscaler partnerships (AWS, Azure, GCP), system integrator alignment, and channel strategy to amplify reach without scaling headcount.
Career
Experience
Temenos
Jul 2025 – Present
Senior Sales Manager — Spain & Portugal
Driving cloud-native banking adoption for Tier-1 banks in Iberia. Leading go-to-market for Temenos’s composable banking platform, engaging C-level stakeholders to accelerate cloud migration.
Cloud-Native BankingComposable FinanceTier-1 BanksSaaS
Own Venture
2025 – Present
Founder — Fintech & SME Working Capital Platform
Building a Factoring & Confirming platform to democratize liquidity for SMEs. Integrated with a Tier-1 ERP ecosystem (200K+ clients, 15,000 certified accountants). AI-powered credit scoring.
FintechSME Working CapitalFactoringERP Integration
Intellect iGTB
Nov 2023 – Jun 2025
VP — Head of Santander Account & Sales Owner, Transaction Banking SEUR
End-to-end sales for the largest payment solutions at Santander across 19 geographies. Commercial execution of the CashNexus global payments program across retail, corporate, and wholesale banking.
Transaction BankingCashNexusSantander19 Countries
Mambu
2022 – 2023
Market Sales Director SEUR & France
Led team of 7 across France, Iberia, Italy, and the Balkans. Closed deals with Orange Bank France, Amadeus, ID Finance, Pay Retailers. SaaS core banking and composable finance.
SaaS Core BankingComposable FinanceTeam of 7Orange Bank
Oracle
2018 – 2022
Banking Applications Accounts Director — Iberia & Gibraltar
Full banking suite: Core Banking, Digital Channels, Payments, Open Banking, Lending, Trade Finance, Liquidity Management. Won 6 major competitive deals. Made Oracle Flexcube the Iberian market leader.
Oracle FlexcubeCore Banking6 Competitive WinsCaixa BI
Fiserv
2010 – 2017
Country Manager Spain & Portugal — Regional Sales Director
Built Fiserv’s sales footprint across Southern Europe, West Africa, and Lusophone Africa from scratch. Created Center of Excellence for Millennium BCP. Managed Crédit Agricole Consumer Finance for 6+ years. Won Largest Deal Sold 2015.
Market EntryCards & PaymentsMillennium BCPCrédit Agricole
IBM & Microsoft
Pre-2010
Partner — Technology Sales & Channel Management
Foundation in enterprise technology sales. Partner of the Year for Microsoft Dynamics. Multiple IBM sales excellence awards.
IBMMicrosoft DynamicsPartner of the Year
What I Bring
Core Expertise
The capabilities I've built across three decades of closing enterprise deals in financial services.
Global Sales Leadership
Cross-border teams and complex sales cycles across 19 geographies. EMEA, LATAM, Middle East, Africa. Spanish resident since 2010.
Cloud & Composable Banking
From legacy core modernization to cloud-native SaaS platforms. Sold Temenos, Oracle Flexcube, and Mambu to the same market.
AI & Digital Strategy
Certified in AI Applied to Business Strategy (University of Navarra, 2025). Applying GenAI and ML to financial workflows and credit scoring.
Ecosystem Orchestration
AWS, Azure, Google Cloud partnerships. Global System Integrator alignment. ERP integration for Fintech distribution.
Full-Stack Banking Sales
Core Banking, Transaction Banking, Payments, Cards, Lending, Trade Finance, Open Banking, Liquidity Management, Digital Channels.
Entrepreneurship
Building a Fintech from zero. Product-market fit, ERP integration, AI credit scoring, regulatory navigation. Founder mindset meets enterprise experience.
Perspectives
Recent Thinking
How Cloud-Based Resource Models Improve Financial Services
LinkedIn Article · Banking & Cloud
→
Sustainable Banking: Integrating ESG with Contextual Green Finance
LinkedIn Article · ESG & Banking
→
Market Study
The Future of Smart POS in Portugal: Multi-Vertical Adoption & Revenue Impact
Retail, Hospitality, Healthcare, Transport & Services · 2024
View all articles and posts
LinkedIn · Thought Leadership
→
Education
Academic & Executive Training
Banking Transformation Paths In Progress
Retail Banking, Corporate & Investment Banking, Digital Payments & Business Transformation
2026
Oxford — Saïd Business School
Executive Leadership Program
2022
Harvard University
VPAL FinTech — Finance & Technology
2022
IE Business School, Madrid
Master in Sales and Marketing
2011
University of Navarra
AI Applied to Business Strategy
2025
ESIC Business & Marketing School
Advanced Digital Marketing & Interactive Advertising
2018 – 2019
The Valley Business & Tech School
Digital eCommerce & Marketing
2020
IBM Advanced Business Institute
Financial Management
2001
Universidade Autónoma de Lisboa
Computer Science
1993 – 1997
Continuous Learning
Corporate Training Programs
Mambu Mambu Academy
Cloud Banking Platform & Sales Certification
15 courses completed · 2022
Composable Technology Infrastructure & Deployment Lending Products Retail Mortgages Deposits Process Orchestrator Commercial Onboarding Sustainability
Oracle Oracle
OCI Certified Associate & FSGBU Compliance
23 courses + certification · 2018 – 2021
OCI Foundations Certified Cloud Privacy & Security HIPAA / HITECH Risk Management (RMRP) Information Protection Anti-Corruption Antitrust & Competition Law Security Incident Response
AWS Amazon Web Services
Generative AI for Business & Executives
3 courses completed · 2025
Generative AI for Executives Building AI-Ready Organizations Art of the Possible
LinkedIn LinkedIn Learning
Sales Leadership, AI Strategy & B2B Marketing
5 courses completed · 2024 – 2025
High-Performing Sales Teams B2B Marketing Sales Ops & Business Strategy Generative AI OpenAI API
iKN Spain
Digital Payment Methods
Executive seminar · 2019
Medios de Pago Digitales Payment Innovation
Fiserv Fiserv
Six Sigma & Enterprise Sales Methodology
3 programs completed · 2011 – 2012
Six Sigma Champions (DMAIC) Six Sigma 101 TAS Group — Client Partnering Process
Languages
🇵🇹 Portuguese · Native
🇪🇸 Spanish · Fluent (resident since 2010)
🇬🇧 English · Fluent